Airbnb Short term Rental Market Data Analysis
Austin, Texas
Updated on Sep 2026Austin is an event-driven market where a handful of weeks carry a disproportionate share of annual revenue. It is also a market contracting by enforcement: since 1 July 2026 platforms must delist unlicensed properties, and the licensed count is a fraction of active supply.
Annual Revenue
$28.1K
Occupancy Rate
40%
Average Daily Rate
$295
Total Active Listings
14,736
Market averages, not top-quartile figures. Year-on-year: ADR −7.1%, RevPAR −6.4% and active listings −11.5% year-on-year.
Run a complete market analysis for last 24 months. Data trends covering Revenue, Average Daily Rate, RevPAR, Occupancy, Booking lead time, length of stay and more. Uncover critical data insights around Booking Patterns, Seasonality Map, Pricing trends and more
Occupancy Overview
Booking Pattern
Seasonality Map
Plus more inside
Regulations
Austin rewrote its short-term rental rules over the past two years. Zoning changes took effect in February 2025, a full licensing and platform framework followed in September 2025, and platform enforcement rules kicked in July 1, 2026. STRs are now allowed as an accessory use in every residential zoning district as long as the license stays active, so the old zoning-type restrictions are gone. Licenses now last two years instead of one, and new applicants no longer need a Certificate of Occupancy or proof of insurance. How many units you can run depends on the site: two per single-family property (any others need to be 1,000 feet apart), 25% of units on qualifying mixed-use sites, and 10% on multi-family sites. A local contact has to live in one of five specific Austin-area counties and be able to respond to an emergency within two hours. A new license runs $836.30 and renewal is $385.30. Booking platforms, not owners, have collected and remitted Hotel Occupancy Tax directly since April 2025, though owners still have to file quarterly reports, and as of July 2026 the city is actively pressuring platforms to pull unlicensed listings.
Consultant’s take on Austin Market
Pricing power is strong in February and March, so you should protect rate in those months rather than chase incremental occupancy with broad discounts.
- • What the data shows: Higher median ADR coincides with higher median occupancy in the strongest months. In 2025-03, median ADR was USD 209 while occupancy was 77%; in 2026-03, they were USD 255 and 73%. By contrast, 2025-07 recorded USD 165 ADR and 40% occupancy, while 2026-07 recorded USD 169 ADR and 32% occupancy. The market sustained a top quartile ADR threshold of USD 384 to USD 441 in the February and March peaks while the top quartile occupancy threshold remained 83% to 89%, so the observed data does not show a clear peak-season rate ceiling below USD 441.
- • What this means for you: The high-demand period See more
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