Airbnb Short term Rental Market Data Analysis

Orlando, Florida

Updated on Sep 2026

Orlando is a high-volume family travel market anchored by theme parks. A single metro address can fall under four different authorities - City of Orlando, unincorporated Orange County, Osceola County or City of Kissimmee - and only some of them permit investor-owned whole-home rental at all.

Annual Revenue

$31.1K

Occupancy Rate

47%

Average Daily Rate

$227

Total Active Listings

15,067

Market averages, not top-quartile figures. Year-on-year: Active listings −10.3% and RevPAR −0.6% year-on-year - supply is contracting, not growing.

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Average Revenue per ListingAverage Daily RateLength of StayBooking Lead TimeActive Listings CountDemand vs Supply

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Regulations

Start by checking whether the property is inside Orlando's actual city limits or in unincorporated Orange County, because the two have very different rules; the city tells owners to look their address up on the Orange County Property Appraiser site. Inside the city, whole-home rental by an owner who doesn't live there is flatly not allowed for stays under 30 days. What's allowed instead: Home Share, where the owner or tenant lives on-site and rents up to half the bedrooms, with registration and a fee required, or a Bed and Breakfast, where the owner lives on-site and residential-district properties are capped at two rooms. Every operator statewide also needs a Florida DBPR vacation rental license if the property rents three or more times a year for under 30 days. Whole-home investor rentals mostly happen outside city limits, in unincorporated Orange County and especially Osceola County near Disney, where the rules are looser. Combined state and county tax is commonly quoted around 12 to 13 percent, though confirm the exact current county rate before relying on a specific figure. Orlando has a reputation as one of the tougher Florida markets for whole-home Airbnb-style rentals specifically because of that city-limits ban.

Consultant’s take on Orlando Market

You would be entering a high-volume family market where the peak weeks carry the year, so you should underwrite on the spring break and holiday windows rather than the annual average.

• Verdict: Demand is event and school-calendar driven, with supply contracting around 10% year-on-year
• Rationale: Occupancy averages near 47% at a USD 227 average daily rate, but revenue concentrates into March and April, the June and July summer window, and late December. The shoulder and late-August trough months run well below the median, so cash flow is uneven even for well-run listings.
• What this means for you: Hold rates See more